Improving Informal Transport

We are developing a business concept for the informal transport sector in developing countries and in specific for the motorcycle taxi industry.  The informal transport sector is very important for the least educated people to find income, only the sector is widely regarded as user-unfriendly to customers which is resulting in fewer people making use of Boda-Bodas, and so in a loss of income for drivers. To solve this problem we are developing a service product called Twende. This is a smart phone application which gives drivers positive incentives to show user-friendly behavior towards customers, and so helps them to attract more customers and thereby increases their income.